Is your online marketing strategy helping you to move your business forward, or is it actually holding you back?

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The online market place is one of the most difficult arenas to make your mark in. Successful businesses will be the ones who master the fundamentals of earning and retaining customers in quickly, while the rest will fall quietly to the lions.

Having the most exciting products or the most elite services won’t mean a thing if you fail to properly market them. Likewise, generating traffic to your site will mean zilch if you can’t convert new customers, retain them, and figure out how to keep them loyal.

So how do you keep customers loyal in a burgeoning marketplace in which new competition appears daily, even hourly? One thing is for certain: You need a highly effective email marketing strategy. If you fail to employ an effective email marketing strategy then you’ll be stuck at square one searching for new customers and will be unable to take your company where it needs to go.

What Good Email Copywriting Services Can Do for You

The first essential element of any great email marketing campaign is valuable content. It may sound like a given, but you would be surprised to find out just how many businesses are currently shooting themselves in the foot with invaluable email marketing content.

Creating valuable content is about two things: the value of the content itself and the perceived value of the content based on sheer volume.

Let’s talk first about the value of the content itself. Email marketing content should consist of content that is actually valuable to the reader. Most readers can sport an ineffective (i.e.value-less) marketing email within a few seconds of opening it. Still, for some reason the world of email marketing is replete with emails that offer “teaser” tid-bits of information with little to no substantial content.

Many marketers do this on purpose, thinking that readers will be less likely to buy their products and services if they can get something out of the email. This couldn’t be father from the truth. Would you tempt a gastronome to stick around for the main course by offering him or her an appetizer made of cardboard? You wouldn’t if you wanted your restaurant to be a success. The same applies to a successful email marketing campaign.

Think of each email that you send out to your customers as what it is: a reflection of the integrity of your company and the value of your product or service. If you want your product or service to be seen as fluffy filler then by all means blast your customers with tons of emails every week. If you want to build value in your brand in the minds of your customers, then take the time to earn their trust by delivering content that they can sink their teeth into.

Email Copywriting Services Will Spin Your List into Gold

The second way to create valuable content is more subtle, but will have just as strong as of effect on your ability to maintain good relationships with your customers and keep them enthusiastic about and loyal to your company.

Great email marketing creates valuable content by mastering the rule of volume. Your customers don’t want to be bombarded with promotions in their inbox every time they sign-in. You may think that you’re showing persistence and interest, when in reality the value of your content is decreasing in your customers’ estimation with each annoying email they receive.

If you’ve ever known a person who it is a rare thing to receive a compliment from, then you know the value-building behind the idea “less is more”. You know that whenever that person does give out a compliment, that compliment is seen as the highest of honors.

An effective email marketing plan operates on the same principle: that of less sometimes being more. Not only will readers tend to read less of what you send the more that you send, but they just might opt-out all together if they feel harassed by promotions.

On the other hand, consistently spread-out delivery of valuable content will make your customers pay attention when an email from your company appears. They’ll know that the email is valuable based on the valuable content of your past communications and they’ll be eager to open it, because they haven’t received twenty others within the same week.

In regards to the precise number of emails that should be sent out per week and what constitutes too many, there’s no set rule. Some companies suggest sending as often as every three days, while others will agree that one per week will suffice. While you don’t want to inundate your customer’s inboxes with emails, you also want to be sure to keep your company fresh in their minds.

The key is to be consistent and to learn how to promote without over-promoting. Newsletters should be ten percent promotions at the most, with the other ninety percent being content that is valuable to the reader. The best email marketing promotions are subtle, so subtle that the reader may not even notice that they are promotions at all. No screaming headlines, garish fonts, and all caps announcements of urgency.

The members of the Cashflow Copywriter team are well–versed in the elements of great email marketing. We work hard to keep abreast of all of the latest email copywriting trends and to provide the most effective email marketing content so that you can focus on the growth of your business.

Contact us by filling out the form below and letting us know what types of email copywriting services you’ll be needing from us…