Curious? You should be.

Direct honesty usually isn’t believed to be related to high-income. The funny thing is, though, that people will ALWAYS spend more money on a company/product they feel is genuine than one that is fake.

People seem to have this idea in their minds that because someone is honest and hardworking, they must be doomed to a lifetime of low-income and hard labor. Not so! This idea will come into play later in this article. First, though, let’s talk about curiosity, and how you can use it to write better copy.

Get the Readers Attention– But then what?

You’ve probably heard the above line before.

How do I sell? Get your readers attention!

How do I promote? Get your readers attention!

Yeah, yeah… that’s all fine and good. I’ve gotten my readers attention, though, and they STILL don’t buy!

The reason is simple. You captured your readers attention, they started reading your content, and then they got bored. What did they do once they got bored? They stopped reading your content!

Don’t get me wrong– getting your readers attention is extremely important. But what comes next is just as important to writing copy that sells. The whole point of getting your readers attention is so they continue reading what you write. Curiosity helps us do this.

Curiosity occurs when you make an outlandish claim. Like the title to this article, it works to hook the reader’s attention instantly.

Think about it. Even if you didn’t care about making money through honesty, wouldn’t you be interested? I’m sure this has happened to you before. You see an ad that has no relation to you, but it peaks your curiosity. What happened? Well, you read into the ad! This is curiosity at work.

You see, we humans seem to have a desire to challenge limits, and find proof on our own. Remember when your mom told you that pan was hot? You touched it, didn’t you? I did too! We were curious! We had to make sure that it truly was hot.

This same concept works in copywriting. Get your reader’s attention, and then get them curious. This way, they will read through your content, and hear what you have to say. Be careful with this, though– you don’t want to peak your reader’s curiosity and then let them down.

Want to Sell? Write Like a Human, Dammit!

Knowing that curiosity captures attention is all fine and dandy, but that principal in itself isn’t going to help you sell. Within the world of sales, there are various tools that we can use to gain the end result. Curiosity is one of those tools. However, the tools aren’t going to work if you aren’t using the right delivery.

Who would you rather buy from? A nameless figure who writes incredible english and uses massive words regularly, or a stay at home mom who just created a product to help you keep track of your children’s grades better? It’s obvious! You want to buy from the HUMAN.

See, the stay at home mom has character. Sure, her writing might not be perfect, but that’s okay! Think about it… how many of us really write like we talk? The people who get paid six figures for copywriting do, that’s for sure!

People buy from humans. They don’t buy from grammar nazi’s. If you want to sell, it’s time to start writing like you speak.

Now, I don’t want you to read this and think that grammar isn’t important. It absolutely is– to some degree. You obviously want to have content that’s readable. However, it’s okay to make a little mistake here and there. It’s okay to write short incomplete sentences every now and then. We’re human, aren’t we? Not perfect robots!

In the end, writing with character is about writing how you speak, and being a human. That’s really vague, though, and it probably isn’t going to help you much. Thankfully, there are a few tools we can use to make our writing sound more characteristic immediately.

Write With Rhythm

Look at any good sales copy. Read it through, and really get a feel for the rhythm.

Excellent sales copy is incredible to read. It flows with your thoughts, and gives you time to chew on all the information before moving on. Rhythm is a very important part of writing good copy. You want to state your points in a manner that is easy to read, and flows extremely well.

This means using punctuation and paragraphs to your advantage.

Briefly, an italicized word shows emotion, an underlined word encourages slower pronunciation of the word, and a period represents a hard stop to the writing. Likewise, you can also use isolated phrases. This is a great way to accent something, make a point.

Understand?

Time to Sell!

Although there are more tools to help you write with character, writing like a human and using rhythm is a great place to start. Next time you’re writing a sales page, remember to use curiosity to get the reader hooked and interested in what you have to say. Although curiosity is the tool, be sure to write with character as well.

This is the main difference between six-figure writers and broke writers. They both have the same toolbox. However, one writes with character. Is it the broke writer?

Nope!

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