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To Be Right or to Be Successful…That is the Question…

30 June 2011

(This is an email from our “free copywriting mini-course.” For the additional emails and two free ebooks, sign up for the Free Copywriting mini-course)

Seth Czerepak here, the Cashflow Copywriter. In the last message,
I talked about smart product creation.

If you missed that, check it out here…

“The First Step to Building Another Income Stream.”

You know, this is the 49th of the 50 free copywriting and marketing
emails you get from me…so I have to mention this…

You know what the biggest obstacle is to your success as a marketer?

I’m basing this on seeing hundreds fail and only dozens succeed and
succeed big. The biggest obstacle to your success as a marketer is…

(Drum roll please)

Your ego.

It’s the same thing in direct sales, ego is the enemy of success.

Hell, it’s the same thing in life.

When I was training sales people back in the old Matrix of the
corporate world, I saw some of them go from selling nothing to outselling
entire departments. I’ve also seen some who went from selling only a little,
to being coached by me, to arguing with every freakin’ thing I said until
I gave up on them…then they were right back to selling only a little.

But at least they were “right.”

When I was counseling couples, I saw some go from being on the verge
of divorce to being happier than ever. I also had those who were on the
verge of divorce, then sitting in my office and arguing with me, then
moving on to a divorce attorney after I realized they were too busy
being “right” to be married.

But at least they were “right.”

I’ve had coaching interviews with broke clients who went on to create
new plans of action, change their beliefs and their habits and move into
the wonderful world of financial independence. I’ve also had interviews
where the client wanted to “I see what you mean but _____” to everything
I said and to defend every lousy financial habit they had.

They were broke, but at least they were “right.”

I’ve written stellar copy for clients and see their conversions
double or triple. I’ve also written stellar copy for clients and had
them email me a few days later asking why it’s “not converting
that well…” only to look at the copy and find entire paragraphs
changes, new headlines added and my awesome copy sodomized by the
client’s revisions.

But at least they were “right.”

Hey, I used to be all about being right. Then one day a coach
of mine asked a question that changed my life…

Are you happy?

Ouch. Had to think about that one for a few minutes, but the
answer was no. I was too damn busy being right.

Now, let me ask you…

Are you too busy being “right” to be successful?

Just think about it. Be honest with yourself.

An honest answer might be the break you’ve been waiting for.

Good luck,

-Seth Czerepak
VDT Strategy Coach

(This is an email from our “free copywriting mini-course.” For the additional emails and two free ebooks, sign up for the Free Copywriting mini-course)

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