(This is an email from our “free copywriting mini-course.” For the additional emails and two free ebooks, sign up for the Free Copywriting mini-course)

Seth Czerepak here, the Cashflow Copywriter. In the last message,
I talked about the biggest obstacle to your success as a marketer.

If you missed that, you need to check it out right away.

“To Be Right or to Be Successful…That is the Question…”

Today, is more of a rant in many ways…but there’s a good lesson
in here too. First, you might have seen the movie Atlas Shrugged. An
entrepreneur named John Galt grows frustrated with carrying the weight
of the world on his shoulders and pulls a disappearing act to start his
own colony where ambitious entrepreneur minded people live in a community
supported by value exchanges and mutual contribution.

One by one, John Galt slips back into the U.S. society and picks off
other frustrated entrepreneurs who become the citizens of his colony.
John says that his goal is to “stop the motor of the world,” by taking
away the very people who drive it. Meanwhile, a mysterious question begins
to circulate about this man John Galt, a man who many believe to be a
legend, a rumor…not a real person at all.

Who is John Galt?

And why are they all the contributors leaving?

Puzzling question.

That is, until you experience their frustrations first hand…

Atlas shrugged is a fictional story, but probably the most accurate
reflection of the human element of being an entrepreneur. Are you ready
for this lifestyle? It’s awesome, I won’t lie…but it has a dark side,
a dark side which eerily mirrors the experiences of John Galt.

There will be days when you feel like you have no peers. You’ll
realize that no matter how much value and opportunity you create for
others, there will always be someone there to ride your coat tails, the
entire time thinking that you somehow owe it to them. You’ll have those
who assume that their talent, their seniority entitles them to compensation
and favoritism. You’ll have those who want to share in the glam and the
glitter, but not the dirt and the grit.

You’ll have those who want steady work, and who even do a great job
at doing it, but who are oblivious to the great sacrifice which you’ve
made to find them that work…to take endless client rejections on the
chin, the sort through scammers and unethical or irresponsible business
people to find real clients. These are the same people who criticize CEOs
of companies for having enormous salaries.

Ingrates. The reason high lid people make the money they do is because
they can. They can because they choose to be out in the front line
taking the criticism from the media, applying their creative energy to
find ways to create more opportunities for their employees and to manage
a great big fucking machine called an organization. They protect the
company from being swallowed alive by the competition or bankrupted by
frivolous lawsuits.

All the time, being criticized and punished for their achievement. Being
shunned as the “rich and greedy who need to give something back after
having taken so much.” Taken? Don’t think so. If it weren’t for those
risking their necks to create value and order, there would be no great
societies. There would be no order and there would be no economy. The
world would be a bottomless chasm of chaos and apathy, full of gnashing
teeth and people competing and cutting each other apart just to survive.

What we have now might not be perfect, but it would be worse without
the leaders, the promoters and the opportunity creators.

If you’re reading this and you’re not an entrepreneur, I thank
God that the world has people like you. Really. Not everyone can be the
slightly rebellious risk taking maverick leader. But I encourage you to
consider a few things too. The first is that sales people and marketers
are the reason you have a job. If it weren’t for them, you’d have to sell
your services and find your own clients…which I’m guessing you’re not
comfortable doing and that’s okay.

What’s not okay is biting the hand that feeds you and that creates
the very economy which you live on. The hunter takes the first cut and
leaves the rest for those who are waiting on the food to come to them.
They don’t owe anything to you, just as you don’t owe anything to them.
Those who take the most value do so because most of the time they’re
taking the greatest risks. Those who take the greatest risks usually
create the greatest opportunities.

They create more opportunity than they alone can handle, so they hire
other people to help…and that’s how an organization is born. It’s born
by the wombs and born upon the shoulders of the world’s entrepreneurs. Yes,
they take a big compensation for themselves. But unless you’ve been in
their position and done differently, you have no right to claim that you
WOULD do any different.

To my fellow entrepreneurs or those aspiring to be so…remember the
words of Theodore Roosevelt:

“It’s not the critic who counts, not the man who points out how the
strong man stumbled, or when the doer of deeds could have done better.
The credit belongs to the man who is actually in the arena; whose face
is marred by dust and sweat and blood; who strives valiantly; who errs
and comes short again and again; who knows the great enthusiasms, the
great devotions and spends himself in a worth cause; who at the best,
knows in the end the triumph of high achievement; and who at the worst
if he fails, at least fails while daring greatly, so that his place
shall never be with those cold and timid souls who know neither victory
or defeat.”

BAM!

When you feel the weight of the world on your shoulders, remember that
your reward is well worth the sacrifice. The reward of choosing your
path in life, for better or worse, you have options that others only
dream of because you take the risks that few dare to take. Above all,
never forget that even when everyone turns on you, the fact remains that
YOU drive the very motor of the world.

YOU are John Galt.

Yours in liberty,

-Seth Czerepak
VDT Strategy Coach

(This is an email from our “free copywriting mini-course.” For the additional emails and two free ebooks, sign up for the Free Copywriting mini-course)